此文章来自奥马冰箱绿皮书，该刊物分享了奥马对于冰箱行业可持续发展的洞察，未来也将以每周一篇的频率更新。

广东奥马冰箱有限公司总裁姚友军

As pure OEMproducers, one of the key factors of our success is the timely under-standingof our clients’ needs in terms of serving their own customers’ aspirations.Being able to recognise trends and signals in the world markets indicatingshifts in demand is critical to our business. Working with global clients meanswe need to be constantly anticipating those needs.

奥马冰箱，专注全球冰箱的研发与制造，能够敏锐洞察消费者对冰箱的诉求，从而赋能客户——这正是奥马的一大成功秘诀。对我们来说，洞察全球市场上的需求变化和消费趋势至关重要。奥马的客户遍及全球，这也要求我们能够持续预测前沿需求。

As we often say,listening is one of our greatest skills, and part of our culture. Ca-ring isanother one, and we feel a great sense of responsibility when it comes to thefuture of our planet, as the products we manufacture can and must play animportant role in changing the current state of things. We know our clients’cu-stomers are not prepared to compromise on this subject since they will beusing their appliances every day for the next 8 to 10 years.

正如我们常说的那样，倾听全球客商和用户是奥马企业文化的一部分。奥马也关爱我们的地球，深知作为冰冷制造行业的领军企业之一，我们生产的产品会给这个地球带来影响，而我们有责任去把影响降到最低，并起表率作用。因为我们知道，我们生产的产品将会成为全球消费者生活的重要部分，至少在未来的8-10年内每天都会被使用。

We have long recognised this trend, and havefocussed our efforts both on our industrial process and on the actualperformance of our products. We have made enormous progress in terms of energyclasses, and lifted our entire production to-wards high energy efficiencystandards as well as overall recyclability, the best way for us to leverageeconomies of scale and remain highly competitive. We make a point of using thelatest, established technologies to offer products that are attractive and havecompelling design, but that are also champions of ener-gy-efficiency. Next yearHoma will turn 20. Over the years we have introduced many innovative platforms,but always with great attention for the environment. For instance, we havestarted using R600a refrigerant gasright from the beginning, potentially saving the atmosphere millions of tonnesof ozone-depleting substan-ces. All the instruction manuals of the 9 millionrefrigerators we produce every year are printed with eco-friendly soy-based inkon recycled paper. Every product in our range beats industry average in termsof energy-efficiency. When introducing new features, we have started using moremetal, which is  easily recyclable, andless plastics.

奥马早早地洞察到这一趋势，集中精力优化生产过程并提升产品性能。奥马在能效方面取得了巨大进展，不仅提升了整个产品阵容的能效等级，同时实现了各环节的可循环性，从而进一步扩大了经济规模和竞争优势。奥马坚持使用成熟的前沿技术，致力于为消费者提供外观精美、设计高端的低能耗产品。2022年将迎来奥马冰箱成立20周年。多年来，尽管奥马不断推陈出新，但始终高度重视环境保护。例如，奥马从创立之初就开始使用R600制冷剂，由此减少了数百万吨潜在的消耗臭氧层物质排放；奥马每年生产900万台冰箱，配套说明书均采用环保大豆油墨和再生纸张印刷；每台奥马冰箱的能效表现都超过行业平均水平；在开发新功能时，我们避免使用塑料，更多采用可循环利用的金属。

In our trade,credibility is everything, and we want to pass on that credibility to ourclients, whose brands will be held accountable for their products’ impact onour planet. In April 2022, Homa will reach the 100 million refrigerators mark.At the moment you are reading this article, around 50 million Homarefrigerators are ac-tually switched on, and 1 in 5 such products on display inany appliance store on the planet has come out of our production lines.  A motive of celebration, but also of deepreflection. For this reason, we are glad to share some of our thoughts on thematter.

在冰箱行业，声誉至关重要。对客户来说，产品对地球的影响直接关系到其品牌声誉，奥马冰箱有能力为客户声誉保驾护航。截至2022年4月，奥马生产的冰箱数量突破1亿大关。在你阅读这篇文章之时，大约有 5000万个家庭正在用着奥马制造的冰箱。全球电器商店所展示的冰箱产品中，有五分之一来自我们的生产线。此时此刻，我们不仅要庆祝，更应反思。因此，很荣幸在接下来一段时间发布的内容里与大家分享我们对冰箱行业的洞察。

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