此文章来自奥马冰箱白皮书第12篇，接上文奥马冰箱研发副总裁吴世庆的专访。

How do you go about matching that brief-for-the-future?

您打算怎样实现这一未来愿景？

For us, it’s not as much a brief-for-the future as it is the current status of our proposition! Homa is OEM by vocation, and serving global leading brands gave us invaluable insight into both technology advances and consumer trends. Also, working in close collaboration with suppliers, technical partners and University research organisations, helped us gain a unique understanding of which technologies are significant and when they are mature enough to be most effectively used and become main stream. It is the case of No-Frost. We haven’t invented it, and it’s been around for a while, but it’s come a long way and is now ready for us to take it to the next level and systematically feature it across our entire range of products.

与其说未来愿景，倒不如说这就是我们目前的品牌主张。奥马专注全球冰箱的研发与制造，服务于全球领先品牌，因此，奥马能够敏锐洞察市场技术和消费趋势。此外，我们与供应商、技术伙伴、高校研究机构保持密切合作，对行业有自己独特的见解，能够很好地识别技术的重要性、成熟度，判断技术引入市场的绝佳时机。风冷无霜技术就是一个例子。该技术不是我们研发的，它进入市场已经有一段时间了，而且反响良好。因此，我们认为可以将风冷无霜技术再向前推进一步，并大规模应用于我们的产品系列。

How do you do that, and how can you take No-frost to the next level?

奥马是如何实现这一点的，是如何将风冷无霜技术向前推进的？

Since our beginnings as OEM, which we still proudly are, we’ve also achieved true ODM status and are offering client brands our own take on the industry’s state-of-the-art. No-Frost is substantially about having air constantly flowing around the cavity, removing excess humidity and preventing the formation of frost while at the same time ensuring even temperature levels throughout the appliance. This way, food lasts longer and in fresher conditions. Only, No-frost systems do use up energy. AI inverter technology, applied to the compressor, helps offset the relative increase in energy consumption and even improves the refrigerator’s overall energy performance. The intelligent use of LED lighting also reduces energy consumption and elevates the product from a design standpoint. In the end, we can offer a product that saves energy, with high-end features, and this on a scale few other producers in the world can attain. As a matter of fact, we’re offering exclusivity, but for all. With the timely introduction of leading-edge technology that can be immediately scaled to any dimension, we are offering our clients a key competitive advantage. A claim we can sustain because in our industry, size does matter, and our being specialised in cooling and at the same time having such a large production footprint further boosts our relative scale, and edge, over generalist players, and offers our clients compelling and competitive products in a record go-to-market time frame.

我们起初从事的是冰箱OEM制造，可以很自豪地说，目前在这个领域，我们仍是佼佼者。后来，我们开始自主研发冰箱，并与客户分享我们对行业前端技术的看法。风冷无霜的原理是：让空气不断地在箱内环绕流动，从而去除多余湿度、防止结霜，同时确保整个冰箱内部温度恒定。这样一来，食物便能长效锁鲜。但问题是，风冷系统能耗较高。我们将智能双变频技术应用于压缩机，从而抵消采用风冷技术增加的能耗，并提高冰箱的整体能效。LED照明是个很巧妙的做法，在减少能耗的同时，体现出产品的设计巧思。一款性能完备的节能风冷冰箱由此诞生。奥马的生产规模庞大，着眼全球，目前能达到（上千万年产能）规模的制造商屈指可数。在此制造能力的基础上，我们有能力为每一位客户量身打造适应区域市场的定制化产品和服务。奥马研发能力可以将任何新技术新产品快速落地到制造环节，为客户提供核心竞争优势。之所以这么说，是因为在这个行业，规模至关重要。奥马专注于制冷领域，相比其他多领域发展的企业，庞大的规模优势进一步提升了我们的综合制造能力，使我们可以在极短的时间内为客户提供兼具吸引力和竞争力的产品，助力其实现快速上市。

What other innovations are you introducing?

奥马还引入了哪些创新举措？

We tend to infuse the same sense of care that customers have toward their food into every aspect of development, and new features in our products reflect this state of mind. We like to describe our approach to design and engineering as “nature-inspired”, though every intuition is tried out and validated through testing and prototyping with external, specialised partners. So, just like no-frost is inspired by the air masses constantly moving around in a natural context, we have introduced the new concept of “Multi Climate Zones”. Different levels of temperature and humidity to preserve other foods in conditions that are best adapted to them and as close as possible to their natural environment. Sometimes we draw on the idea of simple, traditional ways of keeping certain foods fresh and wholesome, like the beds of ice in market stalls, which keep fish and seafood cool without freezing it. We recreated this situation in our “reverse cool” converter box that can reach temperatures below O°C. Flexibility and choice are also critical to a new customer experience, with larger boxes and drawers to accommodate larger shopping, more freedom to organise the internal spaces of the refrigerator, and even switch the basic function of individual compartments from refrigeration to freezing. New, intuitive and precise User Interface solutions are also being introduced and will enhance customer experience, which ultimately is the principal driver of the current trends in our industry.

在新品开发的整个过程中，奥马从用户角度出发，注重食物保鲜的每个细节，这一点从我们产品的新功能中便可见一斑。虽然我们常说，奥马在产品设计和研发过程中从自然汲取灵感。但我们仍会携手第三方专业伙伴对产品进行原型测试，验证产品性能。如果说风冷技术的灵感来自自然界不断移动的气团， 那么我们引入的“大容量多温区”的概念则来自全球气候带的启发。通过调节温度和湿度，可以为食物创造最适宜、最接近自然气候环境的储存条件。有时，我们也从传统保鲜方式中汲取灵感。例如，我们看到，海鲜市场上应用的冰床，无需把鱼类和海鲜冻得硬邦邦也可以实现低温保鲜。由此，我们将这种场景应用于智控零度超保鲜的技术中，研发出接近0°C的独立舱位，让食材在不结冰的情况下保持最佳保鲜效果。对新用户来说，存储的灵活性和自由度至关重要。所以，我们提供容量更大的存储空间，满足用户的购物需求；用户还能自由控制内部空间，甚至可以将冷藏室按需求切换为冷冻室。为了优化用户体验，我们也推出全新UI设计的控制面板。该面板直观、简洁，必将成为当前冰箱行业的主流元素。

We infuse the same sense of care that customers have toward their food into every aspect of development, and new features in our products.

在新品开发的整个过程中，奥马从用户角度出发，注重食物存储的每个细节。

Simon WU, Vice President R&D and co-founder, Homa Appliances

吴世庆，奥马冰箱研发副总裁兼联合创始人