How do you know what technology works for you and when to introduce it?
奥马是如何知道选择的技术路线是正确的，以及如何决定什么时候向市场引入这些技术的呢？
The timely introduction of relevant technology is the foundation of our long term strategy. We know a technology is relevant with respect to consumers' aspirations and needs through the constant dialogue with our clients and partners. It’s in our soul. Listening and sharing are timeless skills that will take you a long way in understanding the market. As for the concept of timing, the right time seldom means fast, or first, but more often corresponds to the “time of opportunity”, the Kairos of the ancient Greeks, i.e. when a technology is totally reliable and the market is ready for it as it can really make a difference in terms of customer experience. That, for us, is the precise moment when we want to introduce a technology on a mass scale. Exclusive, and accessible to all.
在合适的时机向市场推出合适的技术，是我们产品研发长期战略的基石。我们坚持与客户及合作伙伴沟通，从而判断一项技术是否能切实满足消费者的愿望和诉求。沟通已扎根于奥马的灵魂。聆听和分享是我们始终对市场了如指掌的秘诀。至于时机，好时机并不意味要做第一个吃螃蟹的人，更重要的抓住机遇，套用一下古希腊人“Kairos”的故事，在这里举例，就是将成熟的技术，在市场有对应的消费需求的时候引入，可以达到用户体验的最优化。对我们来说，这就是将产品研发和大规模生产结合的最佳时机。我们相信，成熟的高端技术可以应用在大众化的产品和市场上。
Tell us about Homa’s vision and mission, and how you create value.
请分享一下奥马的愿景和使命，以及奥马是如何创造价值的。
As a corporation, we’ve abandoned the old terminology of vision and mission you find on boardroom walls, collecting dust in their golden frames. We’d rather find some other way of defining the essence and the purpose of our business, and talk about our soul. Our global scale and reach, the beautiful products we manufacture for our clients, our way of caring and of being part of our clients' team, and our belief that people and relationships are the key ingredients to our success: this is what defines us. This is what guides us in every business decision we take every day. Yes, like everyone else, we are in business to create shareholder value, but we know that this requires satisfying stakeholders, starting with our clients and their customer's. Value is therefore a natural consequence of our ability to deliver on our unique and different proposition.
作为一个企业，我们已经摒弃了那种在会议室墙壁上挂几个金框、框里写几句老套的口号来传达愿景与使命的做法，因为这些框除了落灰一无是处。我们更倾向于用更务实的来定义企业本质和目标。我们面向全球的制造规模和影响力、领先的产品力、客户的关怀、战略合作精神以及“客户为先，团队为本”的价值观：这些内涵塑造了今日的奥马。这同时也指引着我们每时每刻所做出的每一个商业决策。的确，我们也跟其他企业一样，需要为股东创造价值。但我们深知，只有让我们的客户和消费者满意，这个目的的实现也就更加水到渠成。
过往文章：《冰冷行业隐形冠军: 奥马冰箱欧洲办公室总监Federico Rebaudo访谈（上）》
