While on one hand food technology has become ever more futuristic and sophisticated in the production, the processing and the preservation of our everyday staples, on the other hand the interest for wholesome, natural foods as part of a healthy lifestyle is literally booming. Today, when it comes to domestic appliances, the market is demanding high-tech, leading edge innovation and at the same time needs to be reassured by a feeling of ancestral wisdom and harmony with mother nature.
新常态下，一方面日常食物的生产、加工和保鲜过程中所使用的食品技术日趋先进和复杂。另一方面，消费者对健康越来越重视，而天然食品作为健康生活方式的体现，也因此受到大力推崇。如今，市场对冰箱的诉求不仅是技术上的尖端创新，而且还期待通过人类古往今来的智慧集合，去呈现科技与自然的和谐结合。
This apparent contradiction in terms has to do with the ever growing importance of the emotional and social side of food, for in our modern society, it is much more than simple nourishment. Energy saving and sustainability have also come into the picture and need to be taken into account with much more than simple green washing.
这种看似矛盾的期待，与人类从情感价值观上甚至社会经济层面上，越来越重视食物有关。因为在现代社会，食物的作用不再是单纯地充饥这么简单，消费者对食物的关注度已经上升到节能环保与可持续发展的高度-，喊口号式的可持续态度已经不能简单回应消费者的期待了。
Food, and its domestic shrine the refrigerator, have taken center stage in the social representation of our lifestyles as we fill our social media accounts with pictures and stories ofour heroic culinary deeds. When entertaining at home, the kitchen has become the focus point of the event, and the refrigerator, sitting right in the middle of what is now the most important room in the house, is a privileged witness ofsociety’s trends.
消费者越来越喜欢在社交平台上晒出自己的美食，这意味着食物和食物保鲜的圣地——冰箱，已然成为了生活方式的重要体现。如今，厨房可以说是家中重要的一处“娱乐”空间而冰箱，厨房中的C位家用电器，反映了生活的变化趋势。
Foran OEM producer serving the global community of appliance makers, retailers and whole salers, early insight on those trends is paramount. Knowledge about what clients’ customers might look for in an appliance in the near future will help select the most meaningful innovation and design at the right time, and alsohow to market and promote products and their features.
奥马冰箱，专注全球冰箱的研发与制造，致力于为全球家电客户与用户提供服务，也早早地洞察到市场上这些前沿的消费趋势-正确了解消费者在下一阶段对冰箱的诉求，有助于我们在研发阶段就选择最符合市场需求的技术和设计，在产品推出市场的时候能迎合最好的时机。
Society is fast-changing, and so are our domestic appliances which reflect our ever-evolving way of life. What hasn’t changed is the way the needs of others can best be served: by listening, understanding and caring. It has been the secret of Homa’s continuing success since its foundation, nearly twenty years ago. Now, with the publication ofthis white paper, we’ve added a new dimension to that philosophy, that of sharing.
社会的快速发展带来了生活方式的变化，冰箱也不断迅速地更新换代。但始终不变的是：我们需要通过倾听、理解和关怀来切实满足用户的需求，做好每一个产品。这也是奥马在过去20年间不断取得成功的秘诀。随着这份白皮书的发布，我们通过和全球客商分享我们的洞察，将此理念带到了又一个新的维度。
2022年2月
奥马冰箱总裁 姚友军
