本文来自2023奥马设计期刊第15篇，取材于2022年米兰国际家具展 (Salone del Monile Milano), 此为上半部分。

今年四月，我们的团队将继续参加这个一年一度的家具设计盛会，与大家进行国际前沿的设计理念分享。在此之前，让我们一起回顾一下2022米兰国际家具展的亮点吧。

Milano Design Week 2022
2022年米兰设计周

The 60th edition of the world’s most important furniture fair will be held this coming June. This year beauty will be seconded by sustainability and wellbeing.

第60届米兰国际家具展（简称“米兰展”）将于今年六月举行，这是全球最重要的家具盛会。今年，可持续性及人类福祉将接替美学成为最受关注的议题。

From June 7 to 12, Milan will be the world capital of design, again, with the return of the “physical” edition of the Salone del mobile. The most important event in the furniture industry will celebrate its 60th anniversary at Fiera Milano Rho, two years after its last in-person edition, with the ambitious objective to show the world that it is indeed possible and necessary to start organising large international on-site events balancing sustainability and environment protection with production criteria.

6月7日至12日，米兰展回归线下，“世界设计之都”米兰将再次焕发光彩。阔别两年后，这个家具界的盛会将在米兰新国际展览中心庆祝其60周年。此次展览旨在彰显再次举办大型国际展会的可能性和重要性，并将可持续性和环保意识融入家具生产。

The June edition will also comprise the EuroCucina biennale and its side show FTK (technology For The Kitchen), together with the International Bathroom Fair. After its 2019 debut, we will also see the return of S.Project, the exhibition dedicated to design projects and products. The Salone will be back with all its might, occupying all of the Fiera’s pavilions for a total exhibition space of over 200.000 square meters and nearly 2.000 exhibitors, of which 600 young design talents and 35 top-tier players. The latter will have their own SaloneSatellite space, located for the first time near the entrance of the exhibition grounds. The layout is entirely new and has been developed around the concept of a traditional “piazza”. The Salone, on its part, will maintain its classic format: physical booths are back, miniature worlds offering visitors inspiring immersive experiences, created by the more than 1.200 participating brands. Over the years, they have come up with a number of total living solutions in which architectural features blend in with communication and living elements.

除了米兰展，届时还将举行多个平行展，例如国际厨房家具双年展及其副展厨房技术展（FTK）和国际卫浴展。2019年首次亮相的S.Project也将再度回归，主要围绕设计项目与产品展开。米兰展将强势回归，覆盖米兰新国际展览中心的所有场馆，占地面积逾20万平方米，参展商近2000家，其中包括600名年轻设计新锐和35位顶级设计大咖。新锐设计师将举办自己的卫星展。本届展会首次将卫星展展馆设在场馆入口附近，这种全新布局的灵感源自传统“露天市场”的概念。展会本身将延续其经典形式，将真实世界映射于实体展位，由1200多个参展品牌为观众带来难忘的沉浸式体验。多年来，这些品牌已推出许多整体生活方案，融合了建筑特点、通信和生活元素。

“The Salone del Mobile has always been a catalyst of creativity and energy. It generates beauty, inclusion, new opportunities” says Maria Porro, president of the Salone del Mobile Milano. “We’ve always been a place for dialogue and networking, in Milan as well as in the Shanghai and Moscow editions. Today, we are shattered by the war going on in Ukraine, and believe even more in our standing at the crossroads of world cultures and styles.”

“米兰国际家具展向来是创意与活力的催化剂，是创造美、包容与新机会的重要平台。”米兰展主席Maria Porro表示，“无论是在米兰、上海，还是莫斯科，这个展会都为我们搭建起了一座沟通交流的桥梁。目睹了令人心痛的俄乌冲突，我们变得更加坚定，致力于成为向世界开放的文化与风格聚集地。”

But are there any particular markets to which the Salone is paying more attention than in the past? “Il Salone del Mobile.Milano is an international event with a global scope” explains president Porro “to us, every market is strategic in its own way as we have a multiplicity of brands addressing different markets. Today, it is important to stress the role the Salone is having in the globalisation and internationalisation process. Thanks to the flexibility of its organisation and its capacity to quickly recognise leading trends and innovations, the Salone is a true pioneer, uncovering new opportunities around the globe.”

今年的米兰展是否较以往更关注特定市场？“米兰国际家具展是一场全球性盛会。”Porro解释道，“对我们而言，参展的各品牌来自不同市场，而每个市场都拥有自己的独特战略。如今，我们必须强调米兰展在全球化与国际化进程中的作用。米兰展的组织架构灵活，具有快速识别前沿趋势及创新成果的能力，能够敏锐洞察全球新机遇。”

米兰国际家具展主席Maria Porro（摄影：Matteo Carassale）

PEOPLE AND ENVIRONMENT WELLBEING
人类福祉与环境健康

Sustainability is the main theme of the 2022 edition of the Salone, which will become the stage for designers and brands to showcase their progress in this field. The young and talented designers from SaloneSatellite will of course be strongly involved, but the Salone itself will be leading the way and become a driver of change, with a number of concrete actions and initiatives. For instance, practical guidelines were developed top help exhibitors design their booths following sustainability criteria in their choice of materials, but also in the logistics and sourcing processes for components. The guidelines also suggest solutions that help reduce material, water and energy waste. The same criteria are being adopted by the Salone in the design of all the public spaces of the Fiera. The focus on sustainability continues from last September’s Supersalone and is to become the organisation’s founding approach for the future in order to enable a real green transition of the industry. A process in which the Salone has an important role to play, as an accelerator of virtuous and ethical processes. “In the near future, exhibitions such as the Salone del Mobile will need to support this new evolution, concentrating, for example, on the environmental footprint of booth construction, transportation and visits: the process will have to be reinvented with sustainability in mind. A sustainable Salone is also a resilient Salone, especially with respect to world crises and emergencies. It is clear that we cannot ignore environmental issues if we want our international events to grow and thrive in the long-term. For the Salone del Mobile this is a must: we have already started such a journey with Supersalone, in which the concepts of recyclability and circular economy stood at the basis of the design of all infrastructures.

2022年米兰展将聚焦可持续性，为设计师和品牌提供展示可持续性成果的舞台。来自卫星展的年轻设计新锐无疑是该领域的主力，除此之外，米兰展本身也将通过具体行动及倡议做出表率，以推进家具领域的可持续转型。例如，米兰展为参展商提供了实用的指南，帮助他们在设计展位时遵循可持续标准挑选材料、组织物流并采购部件。此外，指南还提出了有助于节约材料、水和能源的方案。在设计米兰新国际展览中心的公共空间时，米兰展也秉持了同样的标准。米兰展延续了去年9月Supersalone（米兰展特别活动）对可持续性的高度重视，将可持续性纳入未来发展方略，以切实推动家具行业的绿色转型。转型期间，米兰展将持续为这一有益人类的良性进程添砖加瓦。“在不久的将来，米兰国际家具展等展会需要践行新的标准，例如秉持可持续理念重塑展位搭建、运输和参观过程，以减少环境足迹。符合可持续发展理念的米兰展将充满韧性，有能力应对全球性危机和突发情况。国际活动要实现长足发展，环境问题不容忽视。米兰展高度重视环境问题并且已落实到行动上，Supersalone所有基础设施的设计都立足于可回收性和循环经济。

For the next edition we are working with Symbola and with all our partner companies to bring the environmental footprint of the event to an absolute minimum. Digital will also become ever more important: promotion and virtual experience will need to combine with the physical space to offer new modes of interaction, networking, experiencing and enjoyment that will support and elevate each other”. President Porro, what’s your message to the foreign visitors of the Salone del Mobile?

“我们正携手Symbola及其他合作伙伴，力求将下届米兰展的环境足迹降到最低。数字化的重要性亦不容忽视，应当将数字化推广及虚拟体验与真实空间相结合，从而形成新的互动、社交、体验和娱乐模式并实现协同发展。”Porro主席，您对米兰展的外国观众有何建议？

“Come, get involved, enter the booths and physically touch and interact with the furniture, the accessories and the design, fill your eyes with beauty and your minds with projects. The Salone is a true treasure vault waiting to be explored, it has so much to give. It is the result of an entire year of hard work, expressed through a five-day event. That’s a very short time indeed! Missing the event would mean missing an opportunity. Presentations, meetings, relations, business. An opportunity that won’t ever come back with the same strength and under that form. The Salone is ready to start again, opening new possibilities and creating new business. The June edition was created with the precise intent to welcome as many foreign visitors as possible. We can’t wait to welcome you all.”

“来吧，参与进来，走近展位，感知家具、配饰与设计，沉浸于这个美好而富有创意的世界。米兰展汇聚无数宝藏作品，等待着观众去发现、去探索。我们将一整年的耕耘成果浓缩于五天中，每分每秒都是精华！此次盛会也将为观众们提供表达自我、结识彼此、建立合作和发展业务的机会。机会难得，切勿错过。米兰展已准备就绪，诚邀广大外国观众与我们共同探索无限可能并发现新商机。我们已迫不及待要与各位见面了。”

来源：米兰国际家具展（摄影：Diego Ravier）

（未完待续，敬请期待下半部分）
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